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You’ve probably seen the images before — a guy on a craggy edge with a bear cutting off his escape, two bikini clad ladies fly fishing, or the barely-visible image of a face underneath a repeating pattern, and the message attached usually reads like this:

  1. Click on the image.
  2. Write in the “Comments” the word “Jump.” (or “Like” the image)
  3. Watch what happens.

Could hundreds of thousands of people be suckered into thinking something would happen? The answer is “Yes.” and here’s how something as simple as a comment adds to a Facebook scammer’s income.