Tag

Facebook

Browsing

By Lee Westell
Principal – New Media Marketing Strategies, LLC.  And APUS Industry Advisory Council Member

Social media means big business. Statista, a leading online statistics portal, projects by the end of 2015, worldwide social commerce revenue will reach $30 billion.

Westell1

Emarketer predicts advertisers will spend $23.68 billion on paid media to reach consumers on social media networks by the end of this year. Internet Retailer’s, “2015 Social Media 500,” a study of 500 select merchants’ use of social media, total commerce sales that could be tracked back specifically to social networks totaled $3.30 billion, a bump up from $2.62 billion in 2013.

But while some companies are thriving using social media marketing, others are lagging far behind. And these days, if you’re not using social media to build customer relationships, you aren’t really marketing.

Vlog with Madeline Roberts
Online Career Tips Contributor

This video discusses the importance of understanding your company’s target customer profile and where they spend their time online. It examines demographic details of Facebook, LinkedIn, Twitter, and Instagram users and how each platform can be used for your business.

By Madeline Roberts
Online Career Tips Contributor

Social media marketing is no longer a trend but rather an essential business practice. Whether you’re on Main Street or Wall Street, your company can benefit from having a social presence. Networks like Facebook, LinkedIn, Twitter, and Instagram can help you learn about your audience, increase website traffic, generate leads, provide customer service, and improve brand awareness at little to no cost.

By Tiffany Young
Online Career Tips Contributor

If you think about the reasons you went to college in the first place, you might be nostalgic and recall the best times of your life. So why not give back since you gained so much? The term alma mater is reason enough, but if you need further motivation to give back to your school or college, read on.

By Rachel A. Adler
Online Career Tips Contributor

Recently I was one of 25 people selected to attend NASA’s Magnetospheric Multiscale (MMS) Media Day at their location in Goddard, Maryland.  Aside from learning about the MMS, I also got to look at how NASA cultivates public relations and provides professional development for their scientist and engineers. Attention big companies – take a page from NASA on how to run a successful and informative media day.

By Tiffany Young
Online Career Tips Contributor 

By using social networks you can open up new opportunities to learn about your industry, and to build up your career. I started by building up my presence on social media platforms to enhance my knowledge of the PR industry, and surrounding communities. It’s a great source for training while on the job.