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Online Career Tips contributor Madeline Roberts presents the first in a series of videos on social media best practices.

This video discusses the importance of understanding your company’s target customer profile and where they spend their time online. It examines demographic details of Facebook, LinkedIn, Twitter, and Instagram users and how each platform can be used for your business.

Stay tuned for further videos on social media best practices and other career related advice.

By Madeline Roberts
Online Career Tips Contributor

Social media marketing is no longer a trend but rather an essential business practice. Whether you’re on Main Street or Wall Street, your company can benefit from having a social presence. Networks like Facebook, LinkedIn, Twitter, and Instagram can help you learn about your audience, increase website traffic, generate leads, provide customer service, and improve brand awareness at little to no cost.

By Rachel A. Adler
Online Career Tips Contributor

Recently I was one of 25 people selected to attend NASA’s Magnetospheric Multiscale (MMS) Media Day at their location in Goddard, Maryland.  Aside from learning about the MMS, I also got to look at how NASA cultivates public relations and provides professional development for their scientist and engineers. Attention big companies – take a page from NASA on how to run a successful and informative media day.

By Will Thomson
Business2Community

We are constantly expanding our networks. It doesn’t matter if it is through Facebook, LinkedIn, Twitter, Instagram, or Pinterest, we want to grow our following. Sometimes we are consciously doing it, other times we are unconsciously doing it. People can follow you without you even knowing it.